Google+ Being Used As A Ranking Factor?

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November 08, 2011

Google+ Being Used As A Ranking Factor?

By Chris Crum

It's been clear from the beginning that Google+ would play a major role in search, and as time has gone on, we've seen various glimpses of this, whether it be the +1 buttons, Google connecting authors to their Google Profiles, or adding Circle counts and Google+ comments to search results.

Today, Google announced the launch of Pages for businesses, brands and products. More on this here.

Along with these pages comes the ability for people to add your page to their Circles from search results. They can do this one of two ways: adding from the search result, or by using Google+ Direct Connect, which lets you enter a "+" with the Page you're looking for as the query:

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