|January 7, 2014|
|4 Marketing Tech Trends To Watch in 2014|
|By David Raab|
| I’m not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round. But I pulled together a few thoughts last week in response to a request, only to discover I had misunderstood what was wanted. Rather than let my precious wisdom go to waste*, I’ll share below what I think will be most important marketing technology trends of 2014.
Customer Data Platforms mature. Marketers will have an increasing number of ways to build consolidated, multi-source customer databases without waiting for help from their IT departments. Systems that build such databases for specialized purposes such as lead enhancement, cross-channel campaign management, retention programs, and advertising audience management will increasingly provide more value to their clients by exposing the databases to other execution systems. As a result, the distinction between the customer database and execution systems will become more evident and companies will be able to succeed by offering either data or execution [...]
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|The Vendor Opportunity Gap in The Future of Work|
| The bulk of what I do entails working with large (and some mid size) organizations on helping them understand and then adapt to the changes we are seeing around the future of work and collaboration. Part of this means understanding what’s happening on the technology side of things which is one of the reasons why I started doing my Friday Vendor Roundup.
An innovation problem or a marketing obstacle?
For the better part of a year now I’ve noticed a bit of stagnation on the innovation side for [...]
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|UK mobile operator EE is launching what it describes as “the world’s fastest 4G network” in part of London. The company says that the network – running LTE Advanced technology, capable of reaching 300Mbps speeds – will [...]||Google+ for YouTube and Google Validates #Hashtags When Google people explained to me that Google+ wasn’t originally built as a social network but as a unification of Google products, the lightbulb went on for me. Their next step in their process took place this week when YouTube’s new commenting policy was announced. To [...]||Many of the companies I work with and speak with are not always completely satisfied with the collaboration technologies that they deploy. In fact I’d say it’s rare for a company to say that they are 100% happy with everything [...]|
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