Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.


CTOUpdate (Enable Images to Fully Enjoy)
January 7, 2014
David Raab 4 Marketing Tech Trends To Watch in 2014
By David Raab
I’m not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round. But I pulled together a few thoughts last week in response to a request, only to discover I had misunderstood what was wanted. Rather than let my precious wisdom go to waste*, I’ll share below what I think will be most important marketing technology trends of 2014.

Customer Data Platforms mature. Marketers will have an increasing number of ways to build consolidated, multi-source customer databases without waiting for help from their IT departments. Systems that build such databases for specialized purposes such as lead enhancement, cross-channel campaign management, retention programs, and advertising audience management will increasingly provide more value to their clients by exposing the databases to other execution systems. As a result, the distinction between the customer database and execution systems will become more evident and companies will be able to succeed by offering either data or execution [...]

Continue Reading


Today's Top Videos:
Asus Is Teasing Something For CES 2014 Asus Is Teasing Something For CES 2014
Next week, tech companies from all over the world will descend upon Las Vegas for the Consumer Electronics Show. The show is already expected to draw a major presence with TV manufacturers duking it out over who [...]
Watch Video
The Latest From Google On Guest Blogging The Latest From Google On Guest Blogging
The subject of guest blogging has been coming up more and more lately in Google's messaging to webmasters. Long story short, just don't abuse it. Matt Cutts talked about it in response to a submitted question in a [...]
Watch Video
Google Gives You A Checklist For Making Sure Your Mobile Site Is Up To Snuff Google Gives You A Checklist For Making Sure Your Mobile Site Is Up To Snuff
Google has put out a checklist for improving mobile websites. The search engine recently made several ranking changes for sites not configured for smartphone users, so you may want to pay attention. [...]
Watch Video
Recent Articles:
The Vendor Opportunity Gap in The Future of Work
The bulk of what I do entails working with large (and some mid size) organizations on helping them understand and then adapt to the changes we are seeing around the future of work and collaboration. Part of this means understanding what’s happening on the technology side of things which is one of the reasons why I started doing my Friday Vendor Roundup.

An innovation problem or a marketing obstacle?

For the better part of a year now I’ve noticed a bit of stagnation on the innovation side for [...]
Read More...
For wearable technologies, bandwidth matters (and other things) How Google+ Affects YouTube, and Fake Yelp Reviews Don't be Scared to Provide Feedback to Your Vendors
UK mobile operator EE is launching what it describes as “the world’s fastest 4G network” in part of London. The company says that the network – running LTE Advanced technology, capable of reaching 300Mbps speeds – will [...] Google+ for YouTube and Google Validates #Hashtags When Google people explained to me that Google+ wasn’t originally built as a social network but as a unification of Google products, the lightbulb went on for me. Their next step in their process took place this week when YouTube’s new commenting policy was announced. To [...] Many of the companies I work with and speak with are not always completely satisfied with the collaboration technologies that they deploy. In fact I’d say it’s rare for a company to say that they are 100% happy with everything [...]
Read More... Read More... Read More...
Other iEntry Business Resources:
- WebProNews - SalesNewz - eCommNewz iEntry Inc.
- Jayde - CareerNewz - WebsiteNotes
- MarketingNewz - InvestNewz - AdvertisingDay
--This email is a service of CTOUpdate--


2014 iEntry, Inc. All Rights Reserved Privacy Policy Legal