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March 11, 2014
Bill Hartzer 6 Things Everyone Needs to Know About Google+
By Bill Hartzer
Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.”

Then I slowly shake my head, take a deep breath, and reveal what Google isn’t telling you about the significance of their social push.

1. Google+ is Not Another Social Networking Site

Google+ has many of the same features as a social networking site like Facebook. Both have newsfeeds, photo sharing, and groups. However, Google+ and Facebook are not direct competitors. Google Search has been a powerful marketing tool for over a decade. Unlike Likes on Facebook, every +1 on Google directly interfaces with all Google advertising products associated with the Google+ account. [...]

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Today's Top Videos:
Matt Cutts Talks About A Typical Day In Spam-Fighting Matt Cutts Talks About A Typical Day In Spam-Fighting
The latest "Webmaster Help" video from Google is an interesting (and long) one. Google webspam king Matt Cutts talks about a day in the life of someone on the webspam team. [...]
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Join Zuckerberg In Reflecting On Your Time On Facebook As It Turns 10 Join Zuckerberg In Reflecting On Your Time On Facebook As It Turns 10
Today marks Facebook's tenth anniversary. Mark Zuckerberg has posted some thoughts on the last ten years, which began with going out for pizza with some friends, and sharing how excited he was about launching [...]
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Google To Writers: Don't Upload Articles To Directories Google To Writers: Don't Upload Articles To Directories
Google has put out a new "Webmaster Help" video advising webmasters and writers against submitting articles to online article directories. It's been pretty well-known that Google isn't incredibly fond of these types [...]
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Creating a Boundaryless Organization
The first and most important truth any leader must understand is that the human beings who work inside every kind of organization possess unlimited potential. They have the ability to solve any problem and the adaptability to respond to unforeseen circumstances. It may be the most overworked truism in the business world, but employees are indeed the most valuable resource and asset that any company has.

The problem: most organizations today are unable to tap into that limitless human potential because of a [...]
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4 Marketing Tech Trends To Watch in 2014 The Vendor Opportunity Gap in The Future of Work For wearable technologies, bandwidth matters (and other things)
I’m not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round.  But I pulled together a few thoughts last week in response to a request, only to discover I had misunderstood what [...] The bulk of what I do entails working with large (and some mid size) organizations on helping them understand and then adapt to the changes we are seeing around the future of work and collaboration. Part of this means understanding what’s happening on the technology side of things which is one of the reasons why I started doing my [...] UK mobile operator EE is launching what it describes as “the world’s fastest 4G network” in part of London. The company says that the network – running LTE Advanced technology, capable of reaching 300Mbps speeds – will [...]
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