CTOUpdate (Enable Images to Fully Enjoy)
May 13, 2014
Bill Hartzer Matching Marketing Technology to Business Strategy: A Starting Framework
By David Raab
As you may know, I'm working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.*

When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. Scott was flatteringly enthusiastic and - I totally should have seen this coming - came back two weeks later with the suggestion that I present such a framework.

Bluff called. [...]

Continue Reading


Today's Top Videos:
Matt Cutts Talks About A Typical Day In Spam-Fighting Matt Cutts Talks About A Typical Day In Spam-Fighting
The latest "Webmaster Help" video from Google is an interesting (and long) one. Google webspam king Matt Cutts talks about a day in the life of someone on the webspam team. [...]
Watch Video
Join Zuckerberg In Reflecting On Your Time On Facebook As It Turns 10 Join Zuckerberg In Reflecting On Your Time On Facebook As It Turns 10
Today marks Facebook's tenth anniversary. Mark Zuckerberg has posted some thoughts on the last ten years, which began with going out for pizza with some friends, and sharing how excited he was about launching [...]
Watch Video
Google To Writers: Don't Upload Articles To Directories Google To Writers: Don't Upload Articles To Directories
Google has put out a new "Webmaster Help" video advising webmasters and writers against submitting articles to online article directories. It's been pretty well-known that Google isn't incredibly fond of these types [...]
Watch Video
Recent Articles:
Are You Removing Friction from Collaboration
When it comes to collaboration, friction is not a good thing either from a behavioral of from a technological standpoint. Imagine your collaboration effort is a equivalent to a skater gliding along the ice, every time you add a point of friction you basically make the gliding motion harder and harder to achieve until you get to a point where you're trying to skate on concrete. Enough friction will kill even the best and most thought out collaboration initiatives. Here are some ideas to help remove or prevent friction from happening. [...]
Read More...
The Future of Learning is Stuck in the Past: Why education is less about technology and more about behavior 6 Things Everyone Needs to Know About Google+ Creating a Boundaryless Organization
Here's a story I haven't shared much, but I'm doing so now because of an opportunity I recently had to present at the Learning Technology conference in London. Over the last two years, I've personally studied learning technology and also learning behaviors to relearn how to engage Generation C through analog and digital media. [...] Here's one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that "it's never going to take off" or "we don't believe in it." [...] The first and most important truth any leader must understand is that the human beings who work inside every kind of organization possess unlimited potential. They have the ability to solve any problem and the adaptability to respond to . [...]
Read More... Read More... Read More...
Other iEntry Business Resources:
- WebProNews - SalesNewz - eCommNewz iEntry Inc.
- Jayde - CareerNewz - WebsiteNotes
- MarketingNewz - InvestNewz - AdvertisingDay
--This email is a service of CTOUpdate--


2014 iEntry, Inc. All Rights Reserved Privacy Policy Legal