CTOUpdate
Surviving disruptive technology

By Andrea Goldberg

February 24, 2015

As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. One approach is to either ignore them or label them a fad and assume they will go away. Another is to assume a reordering of the business environment and that radical change is needed. Unfortunately, the correct response is often more nuanced. As a result, the business landscape is full of companies who have failed to react in time or have failed to understand that shifting an organization's culture (e.g., social business) is not something that can be done overnight. [...]

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