CTOUpdate
How much does customizing your marketing technology cost?

By Mike Moran

May 5, 2015

I have been noticing a pattern among many of my large clients recently. They've customized themselves out of business. They've spent so much time, money, and energy customizing their marketing technology that they have painted themselves into a corner, with no easy way out. I'm not saying you should never customize technology, but you should be thinking very clearly about the kind of customization you are implementing, as well as what its true cost is.

If you work for a small company, I'll wait here until you stop laughing. I understand that except for configuring settings, customization is beyond the budget of any small business. But medium and larger businesses customize technology all the time–often in ways that the vendors of the technology could never have dreamed of. And, in my experience, they often do so without understanding the true costs of their changes.

So, first, I am not talking about configurations. I am not talking about tweaks to the software that the vendor expects you to make. I am talking about actually [...]

Continue Reading
 
 
Today's Top Videos:
Amazon Dash Button Appears To Not Be A Joke
About a year ago, Amazon unveiled the Amazon Dash, a way for people to add items to their shopping lists from their homes by scanning them with the device or using the microphone to tell it what they need. [...]
Watch Video
Google Says More About Mobile-Friendly Ranking Signal
About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid potentially devastating effects in search results. This is a major update considering that people are only searching Google more frequently from their mobile devices. [...]
Watch Video
What To Expect From Skype For Business
Back in November, Microsoft announced that Lync would become Skype for Business, and that it would come with a new client experience, new server release, and updates in Office 365. While Lync already gave users instant messaging and Skype audio calling, the new offering would add video calling and the Skype user directory, so you can call any Skype user from any device. Microsoft is now talking about the next steps in the transition. [...]
Watch Video
 

--This email is a service of CTOUpdate--


2015 iEntry, Inc. All Rights Reserved Privacy Policy Legal

To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.